7 ‘Must Do’ Tips For Building Your LinkedIn Profile

7 ‘Must Do’ Tips For Building Your LinkedIn Profile
7 ‘Must Do’ Tips For Building Your LinkedIn Profile: if you want to build business through LinkedIn, here are some ‘must do’ tips to do today.

Why Use LinkedIn?

I’ve been on LinkedIn pretty much since it started, but I confess its only been this year that I have really begun to use it effectively and have quantified the real business I’ve written as a direct result of these efforts. In the last three months I’ve invoiced $15,000 of consulting business as a direct result of LinkedIn and I fully expect this upwards trend to continue.
It seems I’m not alone according to this article about David Ogilvie who secured a $4m contract for his business through his effective use of the features in LinkedIn. Recent statistics show that 75% of B2B purchases use Social Media to research their purchases and importantly, 57% of them make their purchasing decision before they contact you and/or speak with a salesperson.
So, here’s 7 tips on how you can start making LinkedIn work for your business…

7 LinkedIn Tips

  1. ChecklistUpdate Your Profile: make sure it tells people why they should do business with you with text, images, videos that tell your story for you;
  2. Update Your Employees’ Profiles: people will look at their profiles when they’re researching your business. Make sure that they’re representing you well;
  3. Start A Business Page: add your products, services, video and special offers and then spread the word to get people following your business;
  4. Connect With The Right People: work out who you want to talk to, connect with them and then communicate with them;
  5. Start And/Or Join Groups:  join the groups where your prospects are active and/or that are related to what you do. Don’t spam groups with your content. Start business related conversations that add value to other members;
  6. Become A Person Of Influence: post useful content using the 80/20 rule (i.e.only 20% about what you sell) and ask/answer questions to get yourself known as a person that knows their stuff!
  7. Be Consistent: put aside 20 minutes a day to interact with LinkedIn and other social media channels. Remember – your $4m deal is out there waiting for you!

Free e-book: Using LinkedIn To Build Your Business

Free e-book: Using LinkedIn To Build Your Business: in this free e-book I give tips for optimising your presence on LinkedIn to build your professional and business profile. Download it here >>>

If you’d like to talk to me about building an effective LinkedIn present, please contact me now.

Author: JohnBelchamber (57 Posts)

Founder & Senior Consultant at Invoke Results, John Belchamber has been passionate about developing people and business performance since taking up his first management role at the age of 19. John’s experience across a range of business disciplines and industries ensures that he is able to help his clients 'build a better business'.


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